Aramark Northern Europe appoints Jennifer Martin as marketing and innovation director

Written by: Facilitate Team
Published on: 20 Jan 2022

Jennifer Martin has joined Aramark Northern Europe’s executive leadership team as marketing and innovation director, Northern Europe.

She takes over from Carolyn Hails, who has been promoted to vice-president of marketing and innovation for Aramark International, serving Aramark’s business in 20 markets outside the US.

Martin joins Aramark from her previous role as chief operating officer at The Vet, a privately owned group of veterinary centres, following a successful turnaround and sale. Before this, Jennifer worked in the hospitality sector, gaining experience at TGI Friday’s, Marston’s plc, and The Restaurant Group, where she developed a broad range of brands across high street bars, restaurants, pubs and hotels. 

Her new role will encompass  marketing, communications, and dietetics and wellbeing teams to support the organisation’s growth across the region.

Frank Gleeson, CEO of Aramark Northern Europe, said: “This is an excellent appointment for our Northern Europe business. Jennifer brings an impressive skillset to our team, with a broad range of expertise and diverse experience from the hospitality sector and other industries.”

Martin added: “I look forward to building on the marketing and Innovation team’s excellent work which leverages strong consumer and customer insight to shape clients’ current and future needs. 

“I was incredibly impressed with Aramark’s mission, rooted in a service mindset, and values which truly resonate with my own values and principles – for me, this alignment is absolutely imperative when leading such a high-performing team and an innovation agenda that fits our customers’ changing needs. I’m looking forward to applying my experience to grow and diversify our offer across the region through exciting concepts and impactful activation which surprises, delights and delivers time and again.”

Image credit | Aramark Northern Europe