BM appoints new brand manager to focus on coffee 

BM has appointed Adrian Steenkamp as its new coffee brand manager to support the business’ enhanced focus on coffee. 

As well as supporting BM’s growth in this space, Steenkamp will help drive standards through a new approach to barista training and has already overseen the group’s new roast for its Fairtrade coffee brand Perkee, from Nicaragua.

Steenkamp will assume responsibility for BM’s entire beverage offering, including tea. He has also been tasked with energising clients’ coffee offering with a flexible approach, from coffee carts to coffee bars. 

His experience in hospitality includes two years as coffee sales manager for independent coffee roaster Matthew Algie, where he oversaw most of the brand’s London business, servicing around 400 independent cafés and larger hotel and pub chains. 

Image credit | BM